The Report Cube which is one of the leading market research company in UAE expects the Saudi Arabia Over the Top (OTT) Market to grow at a CAGR of around 10.89% through 2032, as highlighted in their latest research report. The study provides an in-depth analysis of the emerging trends shaping the Saudi Arabia Over the Top (OTT) Market and offers detailed forecasts for its potential growth during 2025–2032. The report also presents a comprehensive assessment of the competitive landscape, including profiles of leading players, their performance metrics, and recent strategic developments. Additionally, it explores the key market drivers, challenges, opportunities, and provides insights into historical and future revenue trends at the global, regional, and country levels.
Saudi Arabia Over the Top (OTT) Market Overview:
Market Size (2025): USD 689.21 Billion
Market Size (2032): USD 1421.21 Billion
CAGR (2025–2032): 10.89%
Top Companies in Saudi Arabia Over the Top (OTT) Market: Amazon.com, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple, Inc., Facebook, Inc., Telstra Corporation Ltd., Rakuten, Inc., Roku, Inc., AT&T TV (WarnerMedia HBO).
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Saudi Arabia Over the Top (OTT) Market Recent News and Developments:
2024: Apple extended its Apple TV+ service in Saudi Arabia by accumulating Arabic subtitles & dubbing to its content library, making it more reachable to local audiences.
2024: Netflix joined forces with Saudi filmmakers to make original content, reflecting the nation's culture & stories, thereby solidifying its regional presence.
2025: Amazon.com, Inc. aligned with Saudi telecom providers to provide bundled Prime memberships, improving accessibility to its OTT services.
2025: Hulu introduced its streaming service in Saudi Arabia, featuring a mix of international & region-specific content to attract local viewers.
2025: Google LLC joined hands with Saudi content creators to generate exclusive YouTube Originals, focusing on enhancing local content consumption.
2025: Apple acted as a team with Saudi production companies to create original content for Apple TV+, showcasing regional talent & stories.
2025: Meta (Facebook) declared a partnership with Saudi broadcasters to stream live events & elite content on Facebook Watch, accumulating user engagement.
2025: Telstra entered into a joint venture with a Saudi telecom company to provide co-branded OTT services, combining local content with Telstra's technological expertise.
2025: Rakuten collaborated with Saudi content creators to add local shows to its platform, expanding its content library.
Key Growth Drivers of the Saudi Arabia Over the Top (OTT) Market:
Increasing Demand for Digital Entertainment Elevates the Saudi Arabia OTT Market Growth Graph
The Saudi Arabia OTT Market displays a robust growth perspective, fueled by substantial spending from global & regional competitors in original Arabic content, digital rights management, and advanced streaming technologies (HD/UHD). This growth is driven by mounting customer demand for digital entertainment, the prevalent adoption of smartphones, smart TVs, and connected devices, and the increasing popularity of varied streaming models, such as SVOD, AVOD, and live streaming services. Moreover, technical advancements in 5G networks, cloud-based content delivery systems, and AI-powered recommendation engines are augmenting overall user experiences & accelerating industry progression.
Saudi Arabia Over the Top (OTT) Market Segmentation
The market is segmented by revenue models into subscription, procurement, rental, and others, catering to diverse content types such as Voice over IP, text and images, video, and more. Platform-wise, it spans smartphones, smart TVs, laptops, desktops, tablets, gaming consoles, set-top boxes, and other devices. Vertically, the market serves media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and other sectors. Regionally, it is distributed across the Northern and Central, Western, Eastern, and Southern regions, with competition driven by key players’ revenue shares, technological innovation, and market presence.
- Market Share, By Revenue Model
- Subscription
- Procurement
- Rental
- Others
- Market Share, By Content Type
- Voice Over IP
- Text & Images
- Video
- Others
- Market Share, By Platform Type
- Smartphones
- Smart TV's
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
- Others
- Market Share, By Revenue Model
- Subscription
- Procurement
- Rental
- Others
- Market Share, By Vertical
- Media and Entertainment
- Education and Training
- Health and Fitness
- IT and Telecom
- E-Commerce
- BFSI
- Government
- Others
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- Market Share, By Region
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
- Market Share, By Competitors
- Competition Characteristics
- Revenue Shares
Note:
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