Market Overview

The Amaranth Market was valued at USD 12.58 Billion in 2024 and is projected to reach USD 30.07 Billion by 2032, growing at a CAGR of 11.51%. Amaranth, a nutrient-dense pseudocereal, is recognized for its rich protein, fiber, vitamins, minerals, and antioxidants. Traditionally consumed for over 8,000 years, it now finds applications across food & beverages, personal care, cosmetics, and pharmaceuticals due to its health-promoting properties like improved metabolism, reduced inflammation, better digestion, cholesterol regulation, and weight management.

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Market Dynamics

Drivers:

1. Rising demand in food & beverages – Amaranth is increasingly used in baked goods, cereals, noodles, granola, and gluten-free products.

2. Natural ingredients trend in personal care & cosmetics – Amaranth’s antioxidant and anti-aging properties boost its use in skincare products.

3. Health awareness – Nutritional benefits drive adoption in health foods and supplements.

4. Strong supply chain – Availability of amaranth globally supports market growth.

5. Increasing organic cultivation – Consumer preference for organic and natural products supports market expansion.

Restraints:

• High production costs – Organic amaranth can cost USD 0.66 per pound, which is higher than conventionally grown amaranth (USD 0.41 per pound).

• Limited large-scale production and price volatility may hinder growth.

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Market Segmentation

By Product Type:

• Amaranth Seed: Largest share in 2024 (52.45%), projected CAGR of 11.6%. Rich in minerals such as calcium, iron, and phosphorus.

• Other products: Amaranth oil, leaf, and flour.

By Application:

• Personal Care: Largest share in 2024 (62.05%) due to increased acceptance in cosmetic products.

• Food & Beverages: Expected to grow at CAGR 10.81%, driven by flour and ground amaranth in bakery and cereal products.

• Pharmaceuticals and Others: Niche but growing segments.

Regional Insights

• North America: Dominated the market in 2024 (44.47%), driven by high demand for squalene and bio-based personal care and pharmaceutical products.

• Asia-Pacific: Fastest-growing region (CAGR 12.2%), led by rising disposable income, large population, and growing demand for anti-aging and personal care products in countries like India and China.

• Other regions: Europe and Latin America show steady growth due to rising awareness of health foods and organic products.

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Competitive Landscape

Key Players:

1. Proderna Biotech Pvt. Ltd.

2. AMR Amaranth A.S.

3. Nans Products Pvt Ltd.

4. Flaveko Trade Spol. S.R.O

5. Nu-World Foods

6. Amaranth Bio Company

7. Amaranth Nord

8. RusOliva Pvt. Ltd.

9. Dk Mass S.R.O

10. Spol S.R.O

11. Health Valley

12. Amaranth Resources

13. Arrowhead Mills

14. Nu-world Amaranth

15. Irel Nans Products Pvt Ltd

Observations:

• Major players are vertically integrated, controlling both cultivation and product distribution.

• U.S. buyers, like Arrowhead Mills, Health Valley, and Nu-World Amaranth, dominate processed amaranth sales.

• Companies focus on product innovation, expanding applications in food, personal care, and pharmaceuticals.

Market Trends & Opportunities

1. Gluten-free and health foods: Rising adoption of gluten-free diets supports amaranth flour in baking and cereals.

2. Cosmetic and anti-aging products: Demand for natural antioxidants presents new opportunities in personal care.

3. Functional foods and nutraceuticals: Potential for fortified foods targeting weight management, cardiovascular health, and gut health.

4. Organic and sustainable cultivation: Growing global preference for organic and eco-friendly products drives premium pricing and brand differentiation.

Challenges

• High cultivation costs and price sensitivity may limit expansion in price-sensitive regions.

• Lack of widespread awareness in emerging markets could slow adoption.

• Dependence on limited suppliers for processed amaranth products could affect supply reliability.

Conclusion

The global Amaranth Market is on a robust growth trajectory, fueled by health-conscious consumer trends, rising demand in personal care, and increasing adoption of natural ingredients. North America leads in market share, while Asia-Pacific shows the highest growth potential. Companies investing in innovation, organic cultivation, and diversified applications are expected to capture significant market opportunities. Despite cost-related challenges, the market’s outlook remains highly positive, positioning amaranth as a versatile and profitable ingredient across multiple industries.