In 2025, Australian businesses are more online than ever. From Sydney cafés to Brisbane tradies and Melbourne e-commerce stores, everyone is competing for the top spot on Google. But here’s the challenge: without proper SEO, even the best website won’t bring results.

That’s why affordable SEO packages in Australia are in high demand. These plans allow small and medium businesses to boost their visibility without burning a hole in the marketing budget.

If you’re wondering what’s included, how much SEO costs in Australia, and which plan is right for you – this guide has the answers.

What Are SEO Packages in Australia?

SEO packages are pre-designed service bundles offered by Australian SEO agencies. They combine essential services like keyword research, on-page SEO, backlinks, and local optimisation into one monthly plan.

Instead of hiring separate experts, you get a complete SEO solution under one package.

Most SEO packages in Australia include:

Keyword research tailored to Australian search trends

On-page optimisation (titles, content, schema markup)

Technical SEO (speed, security, crawl errors)

Google Business Profile optimisation

Local directory listings (Yellow Pages, TrueLocal, Hotfrog)

Link building from Australian websites

Regular blog/content creation

Monthly reporting and insights

Why Choose SEO Packages Over Ad Hoc SEO?

Many business owners ask: “Why not just fix SEO once and be done?”

The truth is, SEO isn’t a one-time job. Google constantly updates its algorithms, and competitors keep optimising their websites. Packages ensure your SEO is consistent, ongoing, and affordable.

Key Benefits of SEO Packages in Australia:

Budget-Friendly – Bundled services save money compared to hourly SEO consulting.

Consistency – Your website gets monthly optimisation instead of one-off fixes.

Scalability – Start small and upgrade as your business grows.

Local Expertise – Packages often include Australian directory listings and local keywords.

Long-Term ROI – Unlike ads, SEO continues to bring traffic even after months of investment.

Types of SEO Packages Available in Australia
1. Local SEO Packages

Designed for tradies, cafés, and clinics. Focuses on suburb-based keywords like “electrician in Bondi” or “dentist in Adelaide CBD”.

2. Small Business SEO Packages

Covers basic keyword targeting, content optimisation, and backlinks. Ideal for startups and SMEs wanting steady growth.

3. E-commerce SEO Packages

Tailored for Shopify, WooCommerce, and Magento stores. Helps rank product pages and categories to drive more online sales.

4. Enterprise SEO Packages

Advanced strategies for large organisations competing nationwide or internationally. Includes competitor audits, high-authority backlinks, and detailed reporting.

5. Custom SEO Packages

Flexible, made-to-order solutions. Best for niche industries like law firms, real estate, tourism, or finance.

How Much Do SEO Packages Cost in Australia?

Pricing depends on competition, services, and agency expertise. On average:

Basic SEO Package (Local/Small Business): AUD $500 – $1,000/month

Standard SEO Package (SMBs/E-commerce): AUD $1,200 – $2,500/month

Advanced SEO Package (Enterprise): AUD $3,000 – $7,000+/month

Custom SEO Packages: Negotiated based on needs