Market Summary
The India Digital Out-of-Home Advertising Market is growing due to innovation, evolving demand, and industry shifts. This report offers insights into market size, value, trends, competitive analysis, and key company strategies. It supports strategic planning with data-driven forecasts and regional insights, helping stakeholders identify opportunities, assess performance, and navigate the changing landscape effectively.
Key Report Highlights:
- Market size and projections
- Recent strategic moves by companies
- Primary stakeholders
- Import and export trends
- Competitive landscape assessment
- Emerging opportunities
- Market trends and indicators
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Market size and projections
The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.
Market Key Driver –
Various factors are attributed to the growing market. The Digital Out-of-Home (DOOH) advertising market in India is witnessing a significant uptrend owing to programmatic advertising and real-time analytics. Programmatic advertising uses data and technology to automate the buying and selling of ad space, ensuring the right ads reach the right audience at the right time, thereby increasing reach and the return on investment.
Competitive Landscape:
The report profiles key players in the India Digital Out-of-Home Advertising market, including:
- Times OOH
- AdOnMo
- JC Decaux SE
- Laqshya Media Group
- Dentsu
- ARMOUR Digital
- Ooh! Media Digital PTY Limited
- Moving Walls India Private Limited
- PlayAds Advertisement Spaces Pvt. Ltd.
- Bellplus Media
- EG Communications
- Bright Outdoor Media
- Pioneer Publicity
- TDI International India Ltd.
- CASHurDRIVE
These companies are adopting strategies such as mergers, acquisitions, and partnerships to strengthen their market position.
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India Digital Out-of-Home Advertising Market Segmentation Analysis:
The market is segmented into the following categories:
By Format Type
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
By format type, digital billboards lead the India Digital Out-of-Home Advertising Market.
By Application
- Outdoor
- Indoor
By End User
- Retail & Consumer Goods
- Government
- Recreation
- Real Estate
- BFSI
- Transportation
- Education
- Others
By Region
- North
- South
- East
- West
Based on end users, Retail & Consumer Goods lead the India Digital Out-of-Home Advertising Market.
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Key Questions Covered in the Report:
- What is the current size and value of the India Digital Out-of-Home Advertising market?
- How is the India Digital Out-of-Home Advertising market expected to grow by 2030?
- What key trends are shaping the future of the India Digital Out-of-Home Advertising market?
- What factors are driving demand in the India Digital Out-of-Home Advertising industry?
- Which regions show the strongest growth in the India Digital Out-of-Home Advertising market?
- Who are the major players in the India Digital Out-of-Home Advertising market and their strategies?
- What segments are leading revenue generation in the India Digital Out-of-Home Advertising market?
- How are regulations influencing the India Digital Out-of-Home Advertising market outlook?
- What are the major challenges facing the India Digital Out-of-Home Advertising market?
- What new technologies are emerging in the India Digital Out-of-Home Advertising industry?
- How is consumer behavior evolving in the India Digital Out-of-Home Advertising market space?
- What opportunities exist for new entrants in the India Digital Out-of-Home Advertising market?
- How does pricing vary across regions in the India Digital Out-of-Home Advertising market?
- What investment trends are impacting the India Digital Out-of-Home Advertising market growth?
- What is the forecasted CAGR for the India Digital Out-of-Home Advertising market through 2030?
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