The Amaranth Oil Market centers on oil derived from the seeds of the amaranth plant, renowned for its high content of squalene—a powerful antioxidant—and essential fatty acids. This oil has gained attention within the nutraceutical, cosmetic, and pharmaceutical sectors due to its purported health benefits, including anti-inflammatory properties, skin rejuvenation, and cardiovascular support. Its natural composition and clean-label positioning have made it a favorite among health-conscious consumers and brands looking to formulate premium, plant-based products. Additionally, growing R&D investments in botanical extraction techniques are enhancing yield and purity. Amaranth oil's comprehensive appeal bridges wellness, beauty, and medical markets, positioning it as a multifunctional ingredient with strong potential for future growth in functional foods, personal care, and therapeutic applications.

Expert Market Research: Amaranth Oil Market Growth Fueled by Rising Health Consciousness and Natural Ingredients

According to Expert Market Research, the Amaranth Oil Market is witnessing dynamic growth , driven by increasing consumer preferences for functional, plant-based oils rich in antioxidants and nutrients. As wellness trends accelerate and demand for clean-label ingredients grows, the market size and share of amaranth oil are expanding significantly. With its diverse applications in skincare, nutrition, and pharmaceuticals, the Amaranth Oil Market is poised for rapid innovation and global expansion.

Amaranth Oil Market Size

While the exact market size for 2024 is not specified here, the Amaranth Oil Market is projected to expand at a substantial CAGR of nearly 10.00% between 2025 and 2034 . This optimistic outlook underscores rising consumer demand for natural and bioactive oils in multiple industries. With wellness, beauty, and holistic health sectors expanding rapidly, amaranth oil is increasingly being adopted for its unique nutritional profile and skin benefits. Manufacturers are capitalizing on premium positioning, while retail channels—from specialty health stores to digital marketplaces—are widening distribution. Furthermore, strategic collaborations between ingredient suppliers and consumer brands are facilitating new product launches. As industry adoption broadens across segments, the market is primed for robust, sustained growth.

Market Trends in the Amaranth Oil Market

Several trends are steering the Amaranth Oil Market forward. Consumers are increasingly demanding plant-based, sustainable, and functional ingredients, driving amaranth oil from niche to mainstream. In skincare, its application in anti-aging serums and moisturizing products is surging due to its high antioxidant content. In the nutraceutical industry, formulations such as health supplements and fortified foods are integrating amaranth oil for its Omega-rich profile. There's also a noticeable uptick in cold-pressed and organic variants, as clean-label and traceability become critical. Green extraction methods, such as supercritical CO₂, are gaining popularity for preserving oil quality and environmental sustainability. Additionally, growth in e-commerce and wellness marketplaces has enhanced visibility and accessibility of specialty oils. These trends reflect a broader shift toward health-forward, ethically produced, and science-backed products.

Market Opportunities and Challenges

The Amaranth Oil Market presents compelling opportunities, particularly in the high-end food and skincare segments. Its demand as a premium, multifunctional botanical ingredient continues to rise, with potential for value-add through certifications like organic or fair-trade. There's room for innovation via novel formats—such as encapsulated oils, blends, or topical complexes. Partnerships with mainstream cosmetic or health brands can amplify market penetration.

However, the market also faces challenges. Amaranth seed supply constraints and high production costs can hinder scalability, while inconsistent product quality and weak standardization pose risk to consumer trust. Furthermore, limited awareness among general consumers and niche positioning can slow broader adoption. Regulatory restrictions on advertising health claims may also constrain marketing. To overcome these hurdles, industry stakeholders need to focus on supply chain transparency, quality assurance, education, and cost efficiency.

Segmentation of the Amaranth Oil Market

By Product Type

• Refined Amaranth Oil
• Cold-Pressed Amaranth Oil

By Application

• Skincare & Cosmetics
• Functional Foods & Nutraceuticals
• Pharmaceuticals
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Retail
• Direct Sales

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

Growth in the Amaranth Oil Market

The Amaranth Oil Market is poised for impressive growth, with a projected CAGR of nearly 10.00% between 2025 and 2034. The upward trajectory is being shaped by consumer emphasis on natural wellness, demand for antioxidant-rich ingredients, and interest in botanical formulations. In personal care, the oil's hydrating and anti-aging traits are gaining traction, while in food and health, its nutritional properties are compelling supplement developers. The rise of indie beauty and clean-label food brands is increasing adoption. Meanwhile, awareness initiatives and certifications (e.g., organic, non-GMO) are strengthening credibility. As R&D continues to improve extraction efficiencies and product purity, market players are better positioned to scale operations and capture value across topical and ingestible segments.

Forecast for the Amaranth Oil Market (2025–2034)

Looking ahead to 2034, the Amaranth Oil Market is expected to grow at a robust compound annual growth rate of approximately 10.00%. This expansion reflects the growing integration of amaranth oil into formulations across skincare, dietary supplements, and therapeutic products. Emerging markets in Asia-Pacific and North America offer significant upside, supported by growing premium consumer demand and wellness trends. Sustainability-minded brands are increasingly leveraging amaranth oil as a differentiator, and distributive reach via e-commerce is accelerating reach. As green extraction and standard-setting improve revenue streams and trust, the market is projected to evolve from niche to an established component in health-conscious and beauty product portfolios.

Competitor Analysis

The Amaranth Oil Market comprises specialized ingredient providers and natural oil producers focusing on quality, purity, and niche applications:

• Adavid Inci & Co. Tarim Ürünleri – Turkish supplier specializing in cold-pressed amaranth oil with emphasis on purity.

• NatureCroft Implementos Agropecuarios Ltda. – Offers organic and refined amaranth oil variants, serving cosmetic and nutraceutical brands.

• Shankar Ingredients (India) – Pioneers in Indian market supplying standardized amaranth oil for diverse applications.

• Amaran BioSciences – Develops high-squalene amaranth oil for premium skincare and health formulations.

• Flora (Australia) – Provides refined botanical oils, including amaranth, targeting the cosmetics and wellness industry.